Altering the colour of an current brand is a comparatively easy course of that may be accomplished in just a few steps. First, you’ll need to open the brand file in a graphic design program similar to Adobe Photoshop or Illustrator. As soon as the file is open, you need to use the colour picker software to pick out the colour you wish to change. Subsequent, you’ll need to create a brand new layer and fill it with the brand new colour. Lastly, you possibly can delete the outdated layer and save the file.
There are numerous explanation why you may wish to change the colour of your brand. Maybe you might be rebranding your organization and wish to replace your brand to replicate the brand new model identification. Or, maybe you merely wish to give your brand a contemporary, new look. Regardless of the purpose, altering the colour of your brand is a fast and simple solution to give it a brand new feel and look.
Listed here are some ideas for altering the colour of your brand:
- Use a colour that’s constant together with your model identification.
- Select a colour that’s straightforward to learn and reproduce.
- Take a look at the brand new colour on completely different backgrounds to verify it appears good in all functions.
1. Coloration Idea
Coloration idea is the research of how colours work together with one another. It’s a complicated topic, however there are just a few fundamental ideas that may be utilized to brand design.
- The colour wheel: The colour wheel is a round diagram that reveals the relationships between colours. Major colours (purple, yellow, and blue) are situated on the three equidistant factors on the wheel. Secondary colours (inexperienced, orange, and purple) are created by mixing two major colours. Tertiary colours are created by mixing a major colour with a secondary colour.
- Coloration concord: Coloration concord is the pleasing association of colours. There are numerous other ways to create colour concord, however some frequent strategies embody utilizing complementary colours, analogous colours, or monochromatic colours.
- Coloration psychology: Coloration psychology is the research of how colours have an effect on human habits and feelings. Completely different colours can evoke completely different emotions, similar to happiness, unhappiness, pleasure, or calm.
- Cultural associations: Colours may also have completely different associations in numerous cultures. For instance, the colour white is commonly related to purity in Western cultures, however it’s related to mourning in some Japanese cultures.
When altering the colour of an current brand, you will need to think about the ideas of colour idea. By understanding how colours work together with one another, you possibly can create a brand new colour scheme that’s each efficient and acceptable.
Listed here are some examples of how colour idea could be utilized to brand design:
- An organization that sells merchandise for youngsters may use a shiny and cheerful colour scheme to attraction to its target market.
- A regulation agency may use a extra muted and complex colour scheme to convey a way of professionalism and belief.
- A sports activities workforce may use a daring and energetic colour scheme to create a way of pleasure and fervour.
By contemplating the ideas of colour idea, you possibly can create a brand new brand colour scheme that’s efficient and acceptable on your model.
2. Model Identification
Model identification is the gathering of parts that make up a model, together with its title, brand, colours, and messaging. It’s what units a model aside from its opponents and helps to create an enduring impression within the minds of shoppers.
- Brand: The brand is the visible illustration of a model. It’s typically the very first thing that customers see, and it could actually play a serious position in shaping their notion of the model. When altering the colour of an current brand, you will need to think about how the brand new colour will have an effect on the general model identification.
- Coloration scheme: The colour scheme is one other necessary component of brand name identification. Colours can evoke completely different feelings and associations, so you will need to select a colour scheme that’s in line with the model’s persona and values. When altering the colour of an current brand, you will need to think about how the brand new colour will have an effect on the general colour scheme.
- Messaging: The messaging is the best way {that a} model communicates with its viewers. It consists of the model’s mission assertion, values, and tone of voice. When altering the colour of an current brand, you will need to think about how the brand new colour will have an effect on the general messaging.
- Target market: The target market is the group of individuals {that a} model is attempting to achieve. When altering the colour of an current brand, you will need to think about how the brand new colour will probably be perceived by the target market.
By contemplating all of those elements, companies can be sure that the brand new colour of their brand is in line with their general model identification and that it is going to be well-received by their target market.
3. Visibility and Readability
Visibility and readability are two necessary elements to think about when altering the colour of an current brand. Visibility refers to how effectively the brand could be seen and acknowledged, whereas readability refers to how straightforward it’s to learn and perceive the brand’s textual content and graphics.
- Distinction: Distinction is the distinction in lightness or darkness between two colours. A excessive distinction colour scheme will make the brand extra seen and simpler to learn, whereas a low distinction colour scheme will make the brand much less seen and tougher to learn.
- Coloration saturation: Coloration saturation refers back to the depth of a colour. A extremely saturated colour will probably be extra seen and simpler to learn, whereas a much less saturated colour will probably be much less seen and tougher to learn.
- Font alternative: The selection of font may also have an effect on the visibility and readability of a brand. A easy, sans-serif font will probably be extra seen and simpler to learn than a fancy, serif font.
- Dimension: The dimensions of the brand may also have an effect on its visibility and readability. A bigger brand will probably be extra seen and simpler to learn, whereas a smaller brand will probably be much less seen and tougher to learn.
By contemplating all of those elements, companies can be sure that the brand new colour of their brand is each seen and readable. This may assist to make sure that the brand is efficient in speaking the model’s message and that it’s well-received by the target market.
FAQs
Altering the colour of an current brand is a comparatively easy course of, however there are just a few necessary issues to bear in mind to make sure that the brand new colour scheme is efficient and acceptable.
Query 1: What are a very powerful elements to think about when altering the colour of a brand?
Crucial elements to think about are colour idea, model identification, visibility and readability. Coloration idea can assist you select colours which can be visually interesting and acceptable on your model. Model identification refers back to the general feel and look of your model, and the brand new colour scheme ought to be in line with this identification. Visibility and readability are necessary to make sure that your brand could be simply seen and understood.
Query 2: How can I select a brand new colour scheme that’s in line with my model identification?
To decide on a brand new colour scheme that’s constant together with your model identification, think about the next:
- Your model’s mission, values, and persona
- Your target market
- Your business and aggressive panorama
Query 3: What are some frequent errors to keep away from when altering the colour of a brand?
Some frequent errors to keep away from embody:
- Selecting a colour scheme that isn’t constant together with your model identification
- Utilizing colours which can be tough to see or learn
- Altering the colour of your brand too typically
Query 4: How can I check the brand new colour scheme earlier than making a last choice?
There are just a few methods to check the brand new colour scheme earlier than making a last choice:
- Get suggestions from colleagues, prospects, or a spotlight group.
- Create a mock-up of your brand within the new colour scheme and see the way it appears on completely different backgrounds and in numerous functions.
- Use a colour evaluation software to see how the brand new colour scheme will look in numerous lighting situations.
Query 5: Is it all the time obligatory to alter the colour of a brand when rebranding?
No, it isn’t all the time obligatory to alter the colour of a brand when rebranding. Nonetheless, if the brand new model identification is considerably completely different from the outdated one, then altering the colour of the brand could also be essential to replicate the brand new identification.
Query 6: How typically ought to I alter the colour of my brand?
There isn’t a set rule for the way typically you need to change the colour of your brand. Nonetheless, it’s usually a good suggestion to replace your brand each few years to maintain it contemporary and related.
By following the following tips, you possibly can be sure that the brand new colour of your brand is efficient and acceptable on your model.
Abstract of key takeaways:
- Take into account colour idea, model identification, visibility, and readability when altering the colour of your brand.
- Select a colour scheme that’s constant together with your model identification.
- Take a look at the brand new colour scheme earlier than making a last choice.
- It’s not all the time obligatory to alter the colour of your brand when rebranding.
- Replace your brand each few years to maintain it contemporary and related.
Now that you understand how to alter the colour of your brand, you can begin experimenting with completely different colour schemes to see what works greatest on your model.
Suggestions for Altering the Coloration of an Current Brand
Altering the colour of an current brand could be a good way to refresh your model’s feel and look. Nonetheless, it is necessary to take action rigorously and strategically to make sure that the brand new colour scheme is efficient and acceptable.
Tip 1: Take into account your model identification.
The colour of your brand ought to be constant together with your model’s general identification. What are the values and persona of your model? What feelings would you like your brand to evoke? Select a colour scheme that displays these parts.
Tip 2: Take into account your target market.
The colour of your brand also needs to attraction to your target market. What are their demographics? What are their pursuits? Select a colour scheme that’s related to your viewers and that may resonate with them.
Tip 3: Take into account visibility and readability.
The colour of your brand ought to be straightforward to see and skim. Keep away from utilizing colours which can be too darkish or too mild, and ensure that the distinction between the brand and the background is ample. You might also wish to check the brand in numerous sizes and on completely different backgrounds to make sure that it’s seen and readable in all functions.
Tip 4: Take a look at the brand new colour scheme.
Upon getting chosen a brand new colour scheme, check it out earlier than making a last choice. Get suggestions from colleagues, prospects, or a spotlight group. Create a mock-up of your brand within the new colour scheme and see the way it appears on completely different backgrounds and in numerous functions. Use a colour evaluation software to see how the brand new colour scheme will look in numerous lighting situations.
Tip 5: Do not change the colour of your brand too typically.
Altering the colour of your brand too typically can confuse your viewers and injury your model identification. For those who do determine to alter the colour of your brand, be certain to take action progressively and strategically.
Abstract of key takeaways or advantages:
- By following the following tips, you possibly can be sure that the brand new colour of your brand is efficient and acceptable on your model.
- A well-chosen colour scheme can assist to strengthen your model identification, attraction to your target market, and enhance the visibility and readability of your brand.
- Do not be afraid to experiment with completely different colour schemes, however you’ll want to check them out earlier than making a last choice.
Transition to the article’s conclusion:
Altering the colour of your brand is a comparatively easy course of, however it’s necessary to take action rigorously and strategically. By following the following tips, you possibly can be sure that the brand new colour scheme is efficient and acceptable on your model.
Conclusion
Altering the colour of an current brand is a strategic choice that may have a big affect on a model’s identification. By rigorously contemplating the elements mentioned on this article, companies can be sure that the brand new colour scheme is efficient, acceptable, and well-received by their target market.
Key factors to recollect embody:
- Take into account colour idea, model identification, visibility, and readability when selecting a brand new colour scheme.
- Take a look at the brand new colour scheme totally earlier than making a last choice.
- Do not change the colour of your brand too typically.
By following these tips, companies can be sure that their brand stays a strong and recognizable image of their model.
